Automotive advertising agencies have been forced to take on
additional responsibilities in today's troubled economy. As the
President of national network of independent affiliated automotive
advertising agencies and the host of an auto industry social networking
resource portal I recently promoted the 2010 NADA Convention on my blog
talk radio show as a real world venue similar to the online resources
that I rely on to listen and learn and contribute to so I can presume to
teach.
I consider the NADA convention as a must attend event for automotive advertising agencies, auto dealers, auto industry vendors and decision makers that regularly tune in to listen and learn from the auto industry experts regularly featured on various online resources. The NADA Convention is the real world version of online social networking communities focused on sharing best practices for the auto industry and a perfect platform to make new friends and connect with old ones in both the real and the virtual world.
The NADA Convention is a means to stay ahead of the competition by learning about the new Internet technologies and applications being introduced by the vendors and speakers that will be featured at the convention. The 2010 NADA Convention is being held in Orlando, Florida this February 12th. through February 15th., 2010 at the Orlando Convention Center. Additional information on the convention is available at their site -- NADA.Org -- and their online pre-registration savings of $50 -$75 has been extended to January 27th., 2010. I strongly advise anyone seeking to survive in today's consolidating auto industry to register before the deadline to take advantage of the discount with the confidence that your investment of your time and money will provide a R.O.I. that can't be duplicated by any online auto industry-centric venue; including my own.
My affiliated agencies are connected by a proprietary online communication/distribution system I developed in December of 2001. I designed the operating system that links this national network of independent businesses as a means to leverage the resources of the participating automotive advertising agencies, production partners and select vendors to allow them to compete with national automotive advertising agencies. The resulting savings in fixed and semi-variable expenses coupled with access to a wide variety of production and creative resources for the member agencies was made possible through their use of several online technologies that were developed to support the growing World Wide Web.
I reference this history as evidence
that I have practiced what I now preach. These same technologies must be
applied to the internal processes of auto dealerships to allow them to
survive in a consolidating auto industry. The combination of the
resulting efficiencies realized in technology enhanced selling systems
in brick and mortar auto dealerships integrated with their online
showrooms, and the newly developing applications being applied by
automotive advertising agencies to promote their auto dealer clients on
the Internet, is the key to profitability today and survival tomorrow.
The
NADA Convention allows auto industry vendors to present new cutting
edge applications to auto dealers and automotive advertising agencies
who are anxious to gain an advantage over the competition. More
importantly, in a consolidating auto industry auto dealers must sell
more for less to satisfy budget conscious and better educated online car
buyers and the technology being applied to sell vehicles on the
Internet Super Highway is the way to do it in a scalable and cost
effective manner!
The blog talk radio station featured on my
portal is another example of how a new technology platform can enhance
the reach and performance of an automotive advertising agency in today's
Internet driven marketplace. I use various blog talk radio shows as an
online communication system for my network to share best practices and
new vendor applications with site visitors surfing the web to get the
inside story on the auto industry. In addition, my shows attract new
vendors anxious to tell their story to the decision makers who follow me
on the World Wide Web which allows me to review cutting edge automotive
advertising applications before competing agencies know that they
exist.
Several vendor clients of mine were discovered during their online reviews and most of them will be represented at the NADA Convention. Why? Because the NADA Convention is the perfect real world venue to launch new products and services and this year is no exception.
Automotive advertising agencies know that they must apply cutting edge automotive advertising technologies to their online marketing plans that integrate with proven selling processes in their auto dealer clients' real and virtual world showrooms but they don't know where to find them. Online automotive advertising focused social networking sites provide an excellent filter to find the newest and the best but the NADA Convention is the place to see them all in one place and one time in an environment where the decision makers from both the automotive advertising agency and the vendor can sit across the table and work out the best deal for both. After all, what are friends for!
I consider the NADA convention as a must attend event for automotive advertising agencies, auto dealers, auto industry vendors and decision makers that regularly tune in to listen and learn from the auto industry experts regularly featured on various online resources. The NADA Convention is the real world version of online social networking communities focused on sharing best practices for the auto industry and a perfect platform to make new friends and connect with old ones in both the real and the virtual world.
The NADA Convention is a means to stay ahead of the competition by learning about the new Internet technologies and applications being introduced by the vendors and speakers that will be featured at the convention. The 2010 NADA Convention is being held in Orlando, Florida this February 12th. through February 15th., 2010 at the Orlando Convention Center. Additional information on the convention is available at their site -- NADA.Org -- and their online pre-registration savings of $50 -$75 has been extended to January 27th., 2010. I strongly advise anyone seeking to survive in today's consolidating auto industry to register before the deadline to take advantage of the discount with the confidence that your investment of your time and money will provide a R.O.I. that can't be duplicated by any online auto industry-centric venue; including my own.
My affiliated agencies are connected by a proprietary online communication/distribution system I developed in December of 2001. I designed the operating system that links this national network of independent businesses as a means to leverage the resources of the participating automotive advertising agencies, production partners and select vendors to allow them to compete with national automotive advertising agencies. The resulting savings in fixed and semi-variable expenses coupled with access to a wide variety of production and creative resources for the member agencies was made possible through their use of several online technologies that were developed to support the growing World Wide Web.
I reference this history as evidence
that I have practiced what I now preach. These same technologies must be
applied to the internal processes of auto dealerships to allow them to
survive in a consolidating auto industry. The combination of the
resulting efficiencies realized in technology enhanced selling systems
in brick and mortar auto dealerships integrated with their online
showrooms, and the newly developing applications being applied by
automotive advertising agencies to promote their auto dealer clients on
the Internet, is the key to profitability today and survival tomorrow.
The
NADA Convention allows auto industry vendors to present new cutting
edge applications to auto dealers and automotive advertising agencies
who are anxious to gain an advantage over the competition. More
importantly, in a consolidating auto industry auto dealers must sell
more for less to satisfy budget conscious and better educated online car
buyers and the technology being applied to sell vehicles on the
Internet Super Highway is the way to do it in a scalable and cost
effective manner!
The blog talk radio station featured on my
portal is another example of how a new technology platform can enhance
the reach and performance of an automotive advertising agency in today's
Internet driven marketplace. I use various blog talk radio shows as an
online communication system for my network to share best practices and
new vendor applications with site visitors surfing the web to get the
inside story on the auto industry. In addition, my shows attract new
vendors anxious to tell their story to the decision makers who follow me
on the World Wide Web which allows me to review cutting edge automotive
advertising applications before competing agencies know that they
exist.Several vendor clients of mine were discovered during their online reviews and most of them will be represented at the NADA Convention. Why? Because the NADA Convention is the perfect real world venue to launch new products and services and this year is no exception.
Automotive advertising agencies know that they must apply cutting edge automotive advertising technologies to their online marketing plans that integrate with proven selling processes in their auto dealer clients' real and virtual world showrooms but they don't know where to find them. Online automotive advertising focused social networking sites provide an excellent filter to find the newest and the best but the NADA Convention is the place to see them all in one place and one time in an environment where the decision makers from both the automotive advertising agency and the vendor can sit across the table and work out the best deal for both. After all, what are friends for!
Philip Zelinger is a former auto dealer principal with an earned
reputation as a nationally recognized automotive advertising expert
specializing in the technology sector. His philosophy that a rising tide
floats all boats motivates him to listen and learn so he can presume to
teach. To that end, Philip shares best practices on the respected
automotive advertising resource networking portal -- http://AdAgencyOnline.Net -- as well as the blog t`lk radio station featured on the site -- WAAOL, All Automotive Advertising News All The Time -- http://blogtalkradio.com/adagencyonline.
For a complimentary consultation on your automotive advertising needs, or to share your wisdom and insights with the online automotive advertising community hosted by Ad Agency Online, L.L.C.. vist the portal and contact Philip Zelinger directly. To quote Philip, "Help is only a click away because -- after all, what are friends for!"
For a complimentary consultation on your automotive advertising needs, or to share your wisdom and insights with the online automotive advertising community hosted by Ad Agency Online, L.L.C.. vist the portal and contact Philip Zelinger directly. To quote Philip, "Help is only a click away because -- after all, what are friends for!"
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