Make an Educated Choice With Automotive Reviews

What are the benefits of automotive reviews and who benefits from them? The answer appears to be simple. The consumer is given all the details he/she might be interested in, as well as a rating of the automobile, so he/she appears to be the sole beneficiary of automotive reviews, since they are useful instruments in making the right choice when purchasing a car. But automotive reviews can work for the benefit of car dealers just as well, as their websites will be considerably trafficked, and initiation of leads from the part of the informed consumers - potential consumers - is more likely to take place.

When car dealers are interested in attracting visitors to their websites, they have a great variety of means at their disposal. A good ranking made by a search engine will definitely come with an increased number of visitors, but another problem still remains. How do you retain those visitors and turn them into potential customers? Automotive reviews are the answer. Good automotive reviews offer the right information that the visitors require. A first step, which is very important, is that the potential customers will spend quite some time reading the automotive review posted on the website. The purchase of a car is an important step and deciding upon a certain car model may prove to be a complex and painstaking process. Regardless of their financial possibilities, all the potential buyers feel the need to be well informed before they move on to the next step, that of actually paying for the car and driving it home. When researching, customers will find it useful to have access to independent automotive reviews, which will guarantee that their best interest as consumers comes first. The right information offered by independent automotive reviews can turn a visitor into a customer very quickly, and this is what car dealers have to take advantage of.

Automotive news is another means of keeping the potential customers informed. The latest news make the object of interest for all those passionate about cars, or those researching for a car purchase. However, many people consider that the automotive reviews found on automotive blogs are to be trusted more than any other means of information. Consumers trust automotive blogs because they know that most of the information there comes from people just like them who have something to share. Providing the consumer with the possibility of writing his/her own review of a car is important. People wish to make educated choices when it comes to purchasing a car, and automotive blogs offer them the information they need.
An automotive blog is not just a reliable source of information, but is also available at any hour, since the internet has no limitations whatsoever. An automotive blog will provide visitors with all sorts of information, such as tips for buying cars, maintenance, car repair and safety, environmental issues, and so forth. Some other car-related aspects may constitute the reason why people affiliate to an automotive blog. These aspects may refer to esthetics, utility or power.

An automotive blog is all the more reliable when it contains photographs or videos, or gives reference to other car blogs or similar websites, showing that the consumer's best interest comes first.

Automotive Advertising Agencies Focus on People Using Social Media Vs Product or Price

The role of the automotive advertising agency has changed to follow the new rules of the road on the Internet Super Highway. Newly empowered consumers are no longer limited to shopping for a vehicle using information provided by self serving auto dealers pushing information to them using conventional media like radio, T.V. or newspaper. Social media has allowed car shoppers to gather information from like minded customers before, during and after their shopping and/or buying experience. These online friends are playing an increasing role in the car shopping process and automotive advertising agencies are using them to influence buyers.
The new pull / push nature of the market powered by the Internet requires automotive advertising agencies to focus on people vs. product or price. Car shoppers are following their own agendas when pulling information from the world wide web that no longer requires them to rely on an auto dealer as the source. Today's online shoppers prioritize people when selecting a dealership they are willing to do business with. That is not to suggest that product and price aren't important. It simply suggests that all systems start and end with people and that people are the true asset of any auto dealer, automotive advertising agency or vendor!
The most obvious evidence of the priority that people play in the auto shopping/buying/service experience is the explosive growth that social media has enjoyed as a marketing media vs. conventional radio, T.V. and print that used to dominate the automotive advertising landscape. Automotive advertising agencies recognize that people have always preferred to do business with people that they like and social networking has expanded the spheres of influence of car shoppers/buyers to include their online friends.
The market is a conversation amongst friends before, during and after the car shopping/buying/ service cycle. Auto dealers that have friends in the social networking communities are more likely to be invited to participate in the dialogue. More specifically, automotive advertising agencies realize that it is difficult to befriend a building or a website! It is the people that work at the dealership to support their families that have the story to tell to their friends and who will earn the sale -- not the Chevrolet, Toyota, Mercedes, etc. -- or the extended service hours and weekly specials. Saturday service hours have no appeal if the customers don't like or trust the people that they are handing their keys to. Having a friend in the car business is a relief that trumps the best process, product or price for the average car buyer.
Automotive advertising agencies also recognize that people play a role in both the real and virtual world showroom experience which will be reflected in the number of units sold and their job performance at the end of the month. First impressions are irretrievable and they are not limited to a large inventory, clean showroom or a dealer centric selling system that processes customers in sales and/or service. The atmosphere in a well run dealership reflects the morale of the staff in sales and service which directly impacts the customers that an automotive advertising agency drives to the dealership.
A smiling sales person, service writer, operator and cashier can't be forced as a part of policy -- much like customer satisfaction can't be bought or taken for granted by simply offering the best price; it must be earned. It is earned when a dealer or manager appreciates the individual and team contributions of his staff -- and tells them so on a regular basis! It is maintained by HR departments and hiring practices that select personality over prior auto sales experience with compensation plans that reflect individual contributions along with job descriptions and defined areas of responsibility that are managed and monitored by a caring management team.
Employee retention is directly linked to customer satisfaction and customer retention and neither can be taken for granted. Automotive advertising agencies are counseling their auto dealer clients to invest in their people before, during and after they are hired to compliment their investments in automotive advertising. It is their people that will represent their dealership and it is their people who will sell their cars and service to a growing list of friends and customers.
Automotive advertising agencies have extended their areas of responsibility to include their involvement in all aspects of day to day operations at an autn dealership. Most selling systems and related processes include a meeting and greeting, an initial manager T.O. to qualify the customer's needs, an inventory and facility walk, a test drive, a feature benefit presentation, a desking procedure, a manager T.O., negotiations, an F&I introduction, a delivery procedure and service introduction. All of these steps are then supported by a state of the art CRM/ILM, DMS and follow up system. Unfortunately, all of these well thought out procedures are only as good as the sales person who entered the customer into the system and/or who is expected to follow up if not sold or who is relied on to solicit future service and referrals.
All of these actions reflect on the job performance of the automotive advertising agency and they must be addressed as part of their areas of responsibility. Automotive advertising agencies recognize that sales training is all too often limited to a few weeks immediately after the hire and/or some outsourced trainer hired to pump up the staff. Given the complexity of a well planned selling system -- as described above -- how can a new hire be expected to retain everything that they need to know? Add product information and an understanding of how human nature impacts the negotiation process and -- once again -- the investment in the people becomes self evident.
There is a paradigm shift taking place in the way that sales and service training should be applied at a dealership and it is up to the automotive advertising agency to insure that it is understood and applied. Forward thinking automotive advertising agencies have discovered that sales and service training can't be limited to the new hires and or as needed to motivate the staff. It must start in the hiring process by selecting trainable personalities and then integrated into the selling system in such a way that the processes teach the sales person as much as the customer. Buyers and sellers must form a habit to listen and learn from each other before they can presume to sell or buy anything. A sales person does not need to know everything -- they simply need to know where to find the answers that are relevant to the customer to move them through their buying decision.

Automotive Advertising Agencies Use Social Networks and Search Engine Algorithms to Sell More Cars

Automotive advertising agencies are challenged to provide more for less to serve a consolidating auto industry and today's Internet has provided them with the media and the methods to do it. Budget conscious consumers are firmly in the driving seat on the Internet Super Highway and auto dealers have directed their marketing messages to their online showrooms vs. their brick and mortar facilities to get their attention. More accurately, they are following their customers onto the World Wide Web and hoping that their past and pending customers will find them there.
The days of hard sell retail messages in conventional media like radio, T.V. and newspaper as well as dealer-centric banner ads and websites promoting daily dealer specials are numbered. Today's car shoppers have been empowered by the search engines to filter out dealer messages in favor of information on exactly the new or pre-owned vehicle they are searching for. In addition, Social networking communities of online friends have rallied their support and opinions to help car shoppers decide what they should buy and from which dealership they should buy it from. After all, what are friends for!
The consumers' new found source of information on the Internet to assist them in their car shopping process hasn't replaced the need for automotive advertising agencies in the retail auto industry, but it certainly has changed their role in it and the methods that they must use to earn their agency fees. The first adjustment that an automotive advertising agency must make in their business model is to recognize that the internal profits that they used to realize in their radio, T.V. and print production departments can no longer be supported by their auto dealer clients. Reduced sales volume and profit margins on the auto dealers' side of the table demand a better R.O.I. for every dollar and while these departments are still required to produce digital marketing material for online campaigns the production costs must be a fraction of previous pricing to remain competitive with the newly developing online resources that an auto dealer has access to.

The agency must still provide creative that is relevant to the market and they must define the target audience that would be most receptive to it, but once again the World Wide Web has changed the rules and automotive advertising agencies must learn what they are and follow them. Top of the mind awareness is still job one for automotive advertising agencies who understand that they can't time the buying cycle for everyone on the Internet Super Highway and therefore they must maintain a consistent message across multiple channels to be on the short list when the customer is ready to purchase a vehicle. Diversification across multiple media and frequency of targeted messages to qualified buyers isn't a new practice but the methods, media and skill sets required to get the job done have changed.
Networking and the related referrals and sales sourced from it has been an integral component of internal selling processes for auto dealers since the first vehicle was sold but it has had little to do with conventional advertising -- until now that is. Social networking and the related Internet media channels that have grown to support it are now a primary target audience for automotive advertising agencies. Word of mouth advertising has grown exponentially as viral messages travel through social networking channels with the opinions of like minded car shoppers who use these online communities of friends to share their car shopping experiences before, during and after their buying cycle.

Initial attempts by automotive advertising agencies to market to these social networks from the outside through the use of banner ads or as wolves in sheep's clothing trying to invade a network of friends were soundly rejected. Members valued each other's opinions and shared experiences over a self serving auto dealer or their automotive advertising agency.
Monetizing social networking has been a challenge but new technologies that integrate established marketing channels with social networks from the inside out have provided the solution. ronsmap, for example, is a game changing consumer-centric online inventory marketing platform that embeds a social networking engine on their communal site as well as every vehicle posted on it by participating auto dealers. Their application, vBack, provides an Ask-a-Friend / Tell-a-Friend feature that solicits feedback from friends on the various social networks that an online car shopper trusts. These influences then act as agents of the auto dealer -- without their knowledge -- under the direction of a friend which allows the automotive advertising agency to market from the inside out vs. from the outside in. C2C marketing vs. B2C marketing is the key to monetizing social networking and ronsmap is a new technology based exit on the Internet Super Highway that has opened this new channel to auto dealers.

In addition, ronsmap enhances the value of the leads generated from within the social networks by accumulating the information gathered through their SellersVantage application. In addition to the anticipated name, IP address and vehicle information requests their new Intelli-Leads include the online shopping selection and vehicle preferences of the initiating car shopper and the comments accumulated by his online network of friends. These enhanced leads allow the auto dealer to anticipate the needs of their potential customers before they open negotiations with them. As a result, the consumer is provided a more relevant and transparent vehicle selection in response to their initial inquiry and the auto dealer has a competitive edge to quote the best price on the best vehicle for the consumer. This is a win-win scenario that increases closing ratios and profits for the auto dealer while offering the consumer the advantage of the information and referrals he gathered from his online car shopping experience.

Automotive Advertising Agencies Need to Reinvent Themselves to Support Social Media

The role of automotive advertising agencies is changing along with the auto industry that they serve. It is important for automotive advertising agencies to educate themselves and their auto dealer clients about their changing roles in a consolidating auto industry that is shifting onto the Internet Super Highway vs. local car rows.
Problems and solution shared at real world venues in the auto industry are having an impact and the slow shift to the new pull/push world of the consumer driven Internet is becoming more obvious. Similarly, a growing number of online social networking communities are also all helping to spread the word and their timing couldn't be better.
The only constant in the auto industry is change. Of course human nature is also a universal constant, but since that is the fuel that powers most change in the auto industry it must be factored in and considered by automotive advertising agencies who can now look to consumers for the answers.
Radio, T.V. and newspapers are no longer the media of choice for today's Internet savvy consumers. B2C messages online are filtered out in favor of C2C conversations in social networking communities that now dot the landscape on the World Wide Web. Automotive advertising agencies must reinvent themselves as the resource that auto dealers rely on to navigate them onto the Internet Super Highway because that is where their customers are.
Keeping ahead of new technologies and applications that integrate selling processes between the real and the virtual world showrooms and inserting auto dealers into the conversations that make up the online marketplace must be job one for automotive advertising agencies who wish to serve their auto dealer clients in today's challenging auto industry. Radio, T.V. and print production has a shrinking role in an automotive advertising agency's tool box and leveraged online production resources will eliminate them altogether in the near future. Similarly, agency commissions earned from conventional media analysis and placement are being absorbed into the media providers as value added services for their auto dealer advertisers. At the same time, automotive advertising budgets are being shifted to online digital marketing platforms with more verifiable sourced R.O.I. that is far superior to conventional media. The writing is on the virtual wall and automotive advertising agencies must either read it, write it or accept their diminishing value in tomorrow's auto industry."
The Internet has empowered consumers to bypass auto dealers and even their most strategically placed marketing message in favor of online information resources that are not dependent on automotive advertising agencies or auto dealers for their content. Initially, third party aggregators captured online auto shoppers attempting to avoid real and virtual world auto dealerships by collecting inventory from hundreds of auto dealers anxious to get their inventory in front of today buyers for new and pre-owned vehicles. Consumers quickly realized the limitations of looking at vehicles in this kind of dealer-centric platform and the technology driven evolution of online marketing platforms soon provided more consumer-centric solutions.
Auto dealers are now able to monetize social media with features that invite car shoppers to share their vehicle selections with their online friends and family to assist them in their car shopping experience. These C2C conversations pushed to Face Book and other social networking communities replace previous unsuccessful attempts by automotive advertising agencies to post B2C messages on the same social media platforms. Automotive advertising agencies need to know about sites that offer a variety of free services and a way to earn a seat at the social media table More relevantly, they need to tell their auto dealer clients about them to justify their agency fees!
Other technology driven applications automotive advertising agencies need to tell their auto dealer clients about that will allow them to sell more vehicles and service for less money and with less staff include dealer hosted personal web sites for their staff, dashboard tools that integrates telephone and SMS text messaging for more comprehensive and cost effective follow up, automated video production platforms that converts the pictures on an auto dealer's website pushed onto the search engines with Facebook applications that allow an auto dealer to display their entire inventory on a non-offensive tab within the customers Face Book page, customer interaction platforms that allow online shoppers to initiate a two way video conversation from within an auto dealer's website that can accommodate a turnkey online transaction without having to drop the glass wall that empowers online shoppers to move forward in the negotiation process and appraisal tools which provide site visitors with NADA sourced values for their trade-in while selecting suitable vehicles from the auto dealers online inventory to find a car to replace the one that they are selling.
Any one of these new online conversion and marketing tools can develop a superior R.O.I. to even the best written and placed conventional automotive advertising messages and/or online digital marketing campaigns. These technology driven solutions and their importance to automotive advertising agencies are needed to justify their agency fees to their auto dealer clients in today's consolidating auto industry. Many automotive advertising agencies still operate under the assumption that if they bring enough bodies to the front door then they have earned their fees. In today's consolidating auto industry; not so much!
Reduced sales volume and profit margins coupled with increased expenses demand that automotive advertising agencies must increase their areas of responsibility to include internal selling processes using systems to increase efficiencies across all departments in an auto dealership in both their brick and mortar facilities and their newly developing virtual showrooms. You have to be in it to win it and for the foreseeable future the game is being played on the World Wide Web. The most active lanes on the Internet Super Highway are those that lead to social networking communities that share information between automotive advertising agencies and auto dealers as much as they do for their customers.

Philip Zelinger is a former auto dealer principal with an earned reputation as a nationally recognized automotive advertising expert specializing in the technology sector. His philosophy that a rising tide floats all boats motivates him to listen and learn so he can presume to teach. To that end, Philip shares best practices on the respected automotive advertising resource networking portal -- http://AdAgencyOnline.Net -- as well as the blog talk radio station featured on the site -- WAAOL, All Automotive Advertising News All The Time -- http://blogtalkradio.com/adagencyonline.
For a complimentary consultation on your automotive advertising needs, or to share your wisdom and insights with the online automotive advertising community hosted by Ad Agency Online, L.L.C.. vist the portal and contact Philip Zelinger directly. To quote Philip, "Help is only a click away because -- after all, what are friends for!"

Automotive GPS Units - Practical Technology

Prior to the invention of automotive GPS units, traveling to unknown areas had to be done through reading a map and/or asking for directions. Both methods had problems. For instance, how can one effectively read a map while driving? Map-reading is only best if there is another passenger in the car, which isn't always possible. Asking for directions can also be annoying, at least if the person giving the directions does so in a manner that is not as clear.
Fortunately, with the emergence of automotive GPS units the process of map-reading and getting directions has never been easier as each can be done either through voice activation, touching the screen, pushing buttons or a combination. Maps pinpointing the exact location pop right up on the screen, while directions can be given through a computer-generated voice. Nothing could be easier or better. The only issue is deciding which automotive GPS unit should be purchased. This article will serve as a guide telling consumers what they should be on the lookout for when choosing automotive GPS units.

The first area of consideration when buying automotive GPS units is seeing how accurate the device is. One way to determine this is by how many channels the GPS unit has. This is because more channels means the unit will be able to communicate with a larger number of satellites, resulting in more coverage. Another way to determine the accuracy of most automotive GPS units is through how its antenna is designed. Make sure the antenna is placed in an area of the unit where it will be able to stand freely.
The next thing to think about when looking at automotive GPS units is size. There are some automotive GPS units that will not be portable. Onstar, which has to be installed in one's car, is an example of an automotive GPS unit that can not be moved from car-to-car. Many other automotive GPS units vary in portability.
Thirdly, perspective buyers of automotive GPS units should take notice of a unit's interface. More expensive automotive GPS units will contain voice-activation and/or touch-screens, while cheaper ones can only be used through a series of buttons. If another person is in the car, using buttons is not as bad, but if only the driver can use the unit, it is important that it be as hands-free as possible. It is also important to try to get an automotive GPS unit that has the capability to give directions through a computer-generated voice. Doing so is another way to ensure that the driver of the car keeps their eyes on the road and nowhere else.

The software that the automotive automotive GPS unit uses is also critical. Most top of the line units have very good mapping software included with the unit. However, as time passes the mapping software becomes out of date. You should make sure that you automotive GPS units software is updated at least once every 6 months. Frequently there is cost for this service but if you live in fast growing urban environment then it is a good investment. Your automotive GPS unit is only as good as its operating and mapping software.
When looking at automotive GPS units one should consider: ease of use, accuracy, size and interface. Keeping these elements in mind ensures that a buyer obtains an automotive GPS unit that is reliable and will best assist them when they are on the road.

James Kesel, MS is the Publisher of GPS Auto Tracker providing information on automotive GPS units and the latest GPS Tracking and Navigation systems.

Automotive Reviews and Skeptical Journalism

When we hear the words 'automotive reviews' we think of comparative tests, investigations, technical details, advantages and disadvantages of a particular car model. People are most interested in automotive reviews when they are about to purchase a vehicle. This is an important decision for the potential buyer since the car may remain in his/her possession for many years. Actually, statistics say that the purchase of a car is the second largest expense for many people. In developing countries, the situation is even worse than that, as choosing a certain car is sometimes a life commitment for those people. Under these circumstances, automotive reviews are a must. No automobile is to be purchased without having consulted its review.
Automotive reviews are useful for all kinds of customers, from those are simply interested in buying a cheap car with good gas mileage to those who are mostly interested in design and comfort. To all these people the purchase of a car may appear as a very challenging experience, since the auto market is vast and the lack of experience can prove to be a serious drawback. Needless to say all those interested in purchasing a car should follow the latest automotive news in order to keep up with what is new in this vast and complicated area. However, automotive reviews cannot be found on television every day, nor do they appear in newspapers. Moreover, specialized media, such as auto magazines, which are issued weekly or monthly, may not give the automotive reviews you need when you need them. Therefore, a good source of accurate and reliable automotive reviews is the Internet. Automotive blogs are full of information with and about cars and many related topics. In addition, you get more than statistics or official figures, because people like you have posted their comments or facts from personal experience on those car blogs. Sometimes this beats all automotive reviews.

As we have stated before, there are many sources of automotive news and reviews. The problem is that some of them may not be as reliable as we think and this can be damaging to the consumer. There are times when the interests of certain companies stand in the way of giving consumers honest advice. A good share of criticism is not a must have for automotive reviews. However, skeptical journalism is proof that the consumer' s best interest is at the top of the priority list. Auto magazines present a lot of automotive reviews because that's their line of work, but they will rarely point out possible flaws of automobiles.

Everyone will agree that in the auto magazines or TV shows, the automotive reviews sound a little too good to be true. You can check out the latest automotive news in magazines and on TV shows, but as far as the reviews are concerned, you should only trust what you see with your own eyes. This may turn out to be a little difficult at times, but fortunately we live in the technology era, and seeing it for yourself is now possible on the internet. If a car reviewer speaks of some less appealing features of a certain automobile, there's the chance of actually seeing them by means of multimedia. Criticism equals bad publicity, so when it comes to magazines or television shows, there's a good chance that the consumer will be deprived of his right to be honestly and correctly informed. Therefore, the internet remains the most reliable source of both automotive news and automotive reviews.

The Best Solution for Transporting Your Mobility Scooter

Mobility scooters come in a range of sizes and styles, so when it comes to moving them from place to place, an ideal solution is to get a scooter trailer which keeps your scooter secure.
Why Use a Trailer?

The main reason for having a transport solution is to ensure that you have freedom. By having a trailer to take your scooter with you - wherever you go - you can still stay mobile and enjoy the things you love to do.
Holidays and other outings are made easier with a trailer as well, as it can be hooked up to the back of a car or van and transport your mobility vehicle with ease. It is simply a tool to assist you or your family member with living independently.
What to Look For in a Trailer

Easy to Use - Some models come with fitted tow bars to make attaching the trailer to your vehicle much simpler. Not only this, but some even can be folded away - ideal for easy transportation. Most also come with a ramp for easy access that the scooter can roll onto.
Good Quality - The material which the trailer is made from often determines the quality. Trailers made of mesh, steel joints or aluminium (a very lightweight metal) are popular choices and ensure that the item stays stronger for longer.

Fair Price - Many people will shop for the cheapest scooter to save money. However, quality should be prioritised over price, and prices can range from $300 to over $1000.
Reliability - Trailers which come with a warranty can offer a little extra protection if it were to break within the first 6 months to 1 year. Before making a purchase, you should ask friends to recommend models to ensure that you are making a reliable purchase.
Additional Features - Trailers which are lightweight and flexible to suit all scooter types are likely to be great quality. However, bespoke models might suit you better, especially if you want a secure fit for a scooter which is larger or smaller than the 'average' style. Loading ramps, safety locks and hand rails etc are all features to look out for which can benefit the user.
Overall, a trailer for your mobility scooter is the best solution for improving your independence whether this is a trip aboard or simply a quick shopping trip - it is ideal for easy movement when away from home.

Thanks for reading. Here is a great online source for scooter trailers! Check out http://www.allelectricscooters.com/Scooter-Trailers.htm

Automotive Advertising Agencies Should Attend the 2010 NADA Convention to Listen and Learn

Automotive advertising agencies have been forced to take on additional responsibilities in today's troubled economy. As the President of national network of independent affiliated automotive advertising agencies and the host of an auto industry social networking resource portal I recently promoted the 2010 NADA Convention on my blog talk radio show as a real world venue similar to the online resources that I rely on to listen and learn and contribute to so I can presume to teach.
I consider the NADA convention as a must attend event for automotive advertising agencies, auto dealers, auto industry vendors and decision makers that regularly tune in to listen and learn from the auto industry experts regularly featured on various online resources. The NADA Convention is the real world version of online social networking communities focused on sharing best practices for the auto industry and a perfect platform to make new friends and connect with old ones in both the real and the virtual world.
The NADA Convention is a means to stay ahead of the competition by learning about the new Internet technologies and applications being introduced by the vendors and speakers that will be featured at the convention. The 2010 NADA Convention is being held in Orlando, Florida this February 12th. through February 15th., 2010 at the Orlando Convention Center. Additional information on the convention is available at their site -- NADA.Org -- and their online pre-registration savings of $50 -$75 has been extended to January 27th., 2010. I strongly advise anyone seeking to survive in today's consolidating auto industry to register before the deadline to take advantage of the discount with the confidence that your investment of your time and money will provide a R.O.I. that can't be duplicated by any online auto industry-centric venue; including my own.
My affiliated agencies are connected by a proprietary online communication/distribution system I developed in December of 2001. I designed the operating system that links this national network of independent businesses as a means to leverage the resources of the participating automotive advertising agencies, production partners and select vendors to allow them to compete with national automotive advertising agencies. The resulting savings in fixed and semi-variable expenses coupled with access to a wide variety of production and creative resources for the member agencies was made possible through their use of several online technologies that were developed to support the growing World Wide Web.
I reference this history as evidence that I have practiced what I now preach. These same technologies must be applied to the internal processes of auto dealerships to allow them to survive in a consolidating auto industry. The combination of the resulting efficiencies realized in technology enhanced selling systems in brick and mortar auto dealerships integrated with their online showrooms, and the newly developing applications being applied by automotive advertising agencies to promote their auto dealer clients on the Internet, is the key to profitability today and survival tomorrow.
The NADA Convention allows auto industry vendors to present new cutting edge applications to auto dealers and automotive advertising agencies who are anxious to gain an advantage over the competition. More importantly, in a consolidating auto industry auto dealers must sell more for less to satisfy budget conscious and better educated online car buyers and the technology being applied to sell vehicles on the Internet Super Highway is the way to do it in a scalable and cost effective manner!
The blog talk radio station featured on my portal is another example of how a new technology platform can enhance the reach and performance of an automotive advertising agency in today's Internet driven marketplace. I use various blog talk radio shows as an online communication system for my network to share best practices and new vendor applications with site visitors surfing the web to get the inside story on the auto industry. In addition, my shows attract new vendors anxious to tell their story to the decision makers who follow me on the World Wide Web which allows me to review cutting edge automotive advertising applications before competing agencies know that they exist.
Several vendor clients of mine were discovered during their online reviews and most of them will be represented at the NADA Convention. Why? Because the NADA Convention is the perfect real world venue to launch new products and services and this year is no exception.
Automotive advertising agencies know that they must apply cutting edge automotive advertising technologies to their online marketing plans that integrate with proven selling processes in their auto dealer clients' real and virtual world showrooms but they don't know where to find them. Online automotive advertising focused social networking sites provide an excellent filter to find the newest and the best but the NADA Convention is the place to see them all in one place and one time in an environment where the decision makers from both the automotive advertising agency and the vendor can sit across the table and work out the best deal for both. After all, what are friends for!

Philip Zelinger is a former auto dealer principal with an earned reputation as a nationally recognized automotive advertising expert specializing in the technology sector. His philosophy that a rising tide floats all boats motivates him to listen and learn so he can presume to teach. To that end, Philip shares best practices on the respected automotive advertising resource networking portal -- http://AdAgencyOnline.Net -- as well as the blog t`lk radio station featured on the site -- WAAOL, All Automotive Advertising News All The Time -- http://blogtalkradio.com/adagencyonline.
For a complimentary consultation on your automotive advertising needs, or to share your wisdom and insights with the online automotive advertising community hosted by Ad Agency Online, L.L.C.. vist the portal and contact Philip Zelinger directly. To quote Philip, "Help is only a click away because -- after all, what are friends for!"